We prefer the term “Private Lender” due to the negative connotations that can be associated with “Hard Money”. Through conversations with our customers, we have a gained an acute awareness of the egregious actions, price gouging and broken promises that are an unfortunate reality for some in the industry of real estate finance. Our strong reputation, commitment to customer service and straight forward approach has made us the lender of choice for those seeking alternatives to traditional bank financing. We encourage you to ask around about us. We are confident that you won’t be disappointed.